David Fradin
Product Management and Marketing Experience

Company	Product Description	Target Market	Significance What I did?	Category	Revenue Generated ($M)
Adcell Media	Advertising Server and Client side APIs	Cell Phone Advertising	First IP based text and graphics server coupled to J2ME and BREW APIs for delivery of relevant advertising messages	Software Internet Mobile	0.5
MauiGames	Series of Mobile Games	Cell Phone Games	Sports and Puzzle Games	Software Mobile	1
AdCell Media	Series of Mobile Applications	Mobile WAP Sites	Client side WML WAP sites with SQL backend	Software Internet Mobile	.1
AdCell Media MauiGames	Product Tracking, Production Management, Revision Management, Sales Tracking Databases	Product and Sales Management	Web based database	Software Internet	.1
Digital Enterprises: Computer and Web Based Custom Training				Systems
Clients DBM	Web Based Surveys	Employee Retention Surveys, Web Based Training Testing	First use of Internet for Surveys and Testing	Software Internet	1.5
HP Agilent Ross Dress for Less Seagate Unisys Oracle		Software Use Training and Product/Service Sales Training	Teach how to use software and how to sell product/service	Software Internet Systems	1.5
Desktop Video Products	Digital Video Editing Systems	Video Post Production	Integrated all hardware and software components for complete video editing solution including editor, CPU, storage, animation, graphics, tape decks, etc.	Software Hardware Video Systems	5
Digital F/X	Desktop Video Editor and Digital Off-Line Editor	Video Post Production	First PC based video editor, mixer, graphics and deck control. First digital editor	Software Hardware Video Systems	80
DocuGraphix	Manufacturing Documentation System	Manufacturing Engineering	Vector graphics computer-aided engineering, page layout, revision control and management system	Hardware Software Systems	10
DataQuest	PC Industry Market Research Service	PC Hardware and Software Manufacturers, VC, Media	Developed, introduced and sold new market research products and services	Service	5
First Byte	SmoothTalker	Macintosh Software	Text to Speech software, top 100 Macintosh Products. Defined product features, developed introduction plan including integrated marketing and PR, developed and implemented distribution plan.	Software	3
ProApp	External Hard Disk Driver	Macintosh and Apple //	First fanless hard drive using Conner 3.5's. Product introduction, positioning, developed and implemented distribution strategy	Hardware	3
Apple	Apple /// Business Unit Manager	PC Hardware and Software	Transition 500 plus developers to Macintosh	Hardware Software Systems	60
Apple	Apple /// Product Manager	PC	Introduced Apple ///, planned and implemented obsolescence. Generated $60 million in sales with over 30% gross margins	Hardware Systems	0
Apple	Apple Mass Storage Planning	Mass Storage for PCs	Researched market, evaluated products and laid out long-term roadmap including desired features/functions	Hardware Systems	0
Apple	PC Hard Disk Drive PC Floppy Disk Drive	Apple Personal Computers	Consumer introduction of world"s first hard disk drive for personal computers, developed product positioning, introduction and retail marketing	Hardware	70
Hewlett Packard	Unified User Interface	HP Mini-Computer and PC users	User interface specification so users of HP3000 mini-computer and PCs have same user experience	Software	0
Hewlett Packard	Executive Report Writer	HP Mini-Computer installed base and new customers	Executive Report writer accessing relational database	Software	12
Environmental Balance Association of Minnesota	Total Resource Jobs	Minimal environmental impact economic development	Integrated agriculture and electronics, energy co-location design	Hardware Systems	0
Total					252.6